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"Scenic Roots" offers conversations that matter in the heart of Chattanooga and the Tennessee Valley.From the mountains to the river, our conversations are rooted deep within every corner of our community - reflecting who we are, who we were and who we can become.We engage with the news that affects our community, behind and beyond the headlines. We build bridges that span from creators and innovators to storytellers and the outdoors. We focus on our challenges as many communities in one - as we celebrate what inspires us. We resonate with countless voices - in words and spaces, sounds and songs.We are "Scenic Roots."Ray Bassett hosts and produces "Scenic Roots" at WUTC.

A DIY Startup Behind The Wheel: Ji Hoon Heo of TESBROS

DIY Full Body Vinyl Wrap by TESBROS for a Tesla Cybertruck.
TESBROS
DIY Full Body Vinyl Wrap by TESBROS for a Tesla Cybertruck.

(Aired 7/09/24)

Many ideas begin - and end - in a garage.

A few of those ideas outgrow it.

Fewer still scale for success beyond it.

TESBROS is a company here in Chattanooga that makes accessories that Tesla owners can customize for their vehicles - such as door labels; a kit that can change the color of door handles, trims and logos; seat covers; console wraps - and more.

Ji Hoon Heo
TESBROS
Ji Hoon Heo

Ji Hoon Heo is CEO of TESBROS, backed by Brickyard - the venture capital incubator for emerging startups.

Ji Hoon Heo, at work on a Tesla in the garage.
TESBROS
Ji Hoon Heo, at work on a Tesla in the garage.

Ray is the host and producer of Scenic Roots, Mondays - Thursdays at 3 PM on WUTC.
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