Alina Selyukh

Alina Selyukh is a business correspondent at NPR, where she follows the path of the retail and tech industries, tracking how America's biggest companies are influencing the way we spend our time, money, and energy.

Before joining NPR in October 2015, Selyukh spent five years at Reuters, where she covered tech, telecom and cybersecurity policy, campaign finance during the 2012 election cycle, health care policy and the Food and Drug Administration, and a bit of financial markets and IPOs.

Selyukh began her career in journalism at age 13, freelancing for a local television station and several newspapers in her home town of Samara in Russia. She has since reported for CNN in Moscow, ABC News in Nebraska, and NationalJournal.com in Washington, D.C. At her alma mater, Selyukh also helped in the production of a documentary for NET Television, Nebraska's PBS station.

She received a bachelor's degree in broadcasting, news-editorial and political science from the University of Nebraska-Lincoln.

It was a daunting task. Amid a major renovation, Jani Mussetter needed a lot of appliances: a washer, dryer, refrigerator, freezer, dishwasher and stove. As she visited showrooms in January, a stressful thing kept coming up: warnings of a price increase on Feb. 1.

For Mussetter, who was shopping for higher-end appliances, that potentially meant paying hundreds of dollars more. And why? "They said, because of all the tariffs," the San Francisco resident says.

Updated at 4: 25 p.m. ET

A bill to raise the federal minimum wage from $7.25 to $15 an hour has cleared a legislative hurdle that sets it up for a vote by the House of Representatives in the coming weeks.

This move in Congress is a sign of broader political momentum for the minimum wage issue, long embraced by progressives who were key to the Democrats taking control of the House. The matter is poised to play prominently in the 2020 presidential campaign.

Walmart's U.S. CEO Greg Foran is telling all store managers that they should make "every effort" to provide new job options for greeters with disabilities. Many of these front-door workers remain in limbo as the company plans to eliminate its trademark greeter position in about 1,000 stores in coming months.

Updated at 6:02 p.m. ET

Gap Inc. plans to separate into two publicly traded companies, spinning off Old Navy into a separate firm as it closes about 230 Gap stores over the next two years.

As Old Navy becomes its own company, the other company, which has not been named yet, will consist of the Gap brand, Athleta, Banana Republic, Intermix and Hill City, Gap Inc. said.

ARI SHAPIRO, HOST:

Support is pouring in from around the country for workers with disabilities who are worried about losing their jobs as greeters for Walmart. The company is removing greeters from stores around the country. Walmart says about a thousand stores have already eliminated the position and another thousand are doing it now. Last night, NPR's Alina Selyukh was the first to report on this national move by Walmart. She's been gathering reaction today and is in the studio with us now.

Hi, Alina.

ALINA SELYUKH, BYLINE: Hello.

Updated at 5:15 p.m. ET

Amazon will no longer build its additional headquarters in New York City.

The decision announced Thursday comes after an outcry from local politicians, union leaders and community organizers who had organized weeks of protests against massive financial breaks promised to Amazon, one of the world's most valuable companies.

Will the bankers be wearing bluejeans on Wall Street?

Levi Strauss & Co., which patented bluejeans in 1873, is planning to go public in one of the most high-profile initial public offerings of the year. The company, which is still controlled by the descendants of its namesake founder, has been private since 1985.

The news confirming the highly anticipated Levi Strauss stock offering sent shares of other apparel-makers on a roller-coaster ride: The stock prices of Urban Outfitters, Abercrombie & Fitch, Gap, American Eagle Outfitters and Buckle all declined.

Almost nine months after the Parkland shooting, Ed Stack — the CEO of Dick's Sporting Goods — stood up in the audience of a New York Times conference. He got up to talk about restricting gun sales at his stores. He had done it many times before, but this time, he got personal.

"I'm not embarrassed to say I'm viewed as a relatively tough guy," Stack said. "I wouldn't characterize myself as a crier. And that weekend, I watched those kids, and I watched those parents, and I hadn't cried as much since my mother passed away."

Think about the last time you went to the supermarket. You probably spent no more than a few seconds choosing from all the different brands of toothpaste, frozen peas or oatmeal.

Those few seconds used to be the holy grail for brands, the moment you would get hooked forever on that Tide detergent or Heinz ketchup — an event referred to as "the first moment of truth." But lately, the moment of truth has moved to the Internet. What's more, ripples from the 2008 recession have changed us as shoppers.

More and more people have started saying: "I'm not a brand person."

The Grinch might as well get in line behind millennials.

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