Having already established himself as a successful restaurateur as the owner of St. John, Josh Carter wanted to share his love of wine with others. This desire has culminated with the opening of IMBIBE, a liquor, wine, and craft beer emporium on Chattanooga's Southside.
On this episode, Josh and Start It Up Host Monty Bruell talk about wine, marketing, and regulation. Josh takes us inside his latest venture and explains why great people and trust are at the heart of his success.