Justin Paul knew there had to be a way to link two of his loves: promoting musicians and artists and supporting charities. That's why he created Injii, a new platform that melds these two worlds. Injii operates like a TV channel that allows artists to choose when they debut their work, while also allowing viewers to donate to the artists favorite charities.
Justin drops into the studio to talk with Start It Up Host Monty Bruell about Injii and why Chattanooga is the perfect city in which to launch his company. Justin is excited about relocating from New Jersey soon. Injii launches on July 28.