Scenic Roots

"Scenic Roots" offers conversations that matter in the heart of Chattanooga and the Tennessee Valley.From the mountains to the river, our conversations are rooted deep within every corner of our community - reflecting who we are, who we were and who we can become.We engage with the news that affects our community, behind and beyond the headlines. We build bridges that span from creators and innovators to storytellers and the outdoors. We focus on our challenges as many communities in one - as we celebrate what inspires us. We resonate with countless voices - in words and spaces, sounds and songs.We are "Scenic Roots."Ray Bassett hosts and produces "Scenic Roots" at WUTC.

The Taste Of Success At Century-Strong Double Cola

WUTC

Published August 30, 2022 at 11:11 AM EDT

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A can of Double Cola.

The Double Cola Company

A century ago, as the 1920’s began to roar here in Chattanooga, Charles D. Little and Joe S. Foster founded Good Grape Company to sell their brand-new grape soda.

Eleven years later, in 1933 during the Great Depression, what had become the Seminole Flavor Company perfected its cola recipe, selling the drink in 12 ounce bottles - double the size of its competitors - and labeled as Double Cola.

In the 1950’s, the company adopted the Double Cola name.

Today, Katrina Farmer with Double Cola talks about how the company is showcasing its century in business - in part by giving back.