David Castaneda and his cohorts Ben Park and Cole Sweeton want to bring locally curated digital radio to Chattanooga, and the judges and attendees think it's a great idea. Their venture, Undaground, was voted Best Overall Idea at last month's startup competition, Will This Float.
David, Ben, and Cole piled into our studio to explain to Start It Up Host Monty Bruell just what the hoopla is all about. When launched later this year, Undaground will allow audiences to stream local musicians 24/7. After Chattanooga, the trio hope to expand to cities around the US.