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Start It Up Episode 26: Engajer Creates Better Video Mousetrap

According to Michael Castellano the problem with linear video presentations is...well...that they're linear.  What if you could make them more interactive and responsive to viewers' needs? What if you could replicate your best sales person on his or her best day for every sales presentation?  Well, that's exactly what Castellano set out to do, and (as they say) the rest is history.  Menlo Park, CA based Engajer was born.

CEO and Founder Michael Castellano and Project Manager Garrett Schaefer, join us on this episode to talk about Engajer and its impact on B2B video. The duo will also shed light on why they have packed up and moved to Chattanooga, TN for the summer to participate in GIGTANK.

Susanne Burnham was the Executive Producer of Start it Up from October of 2014 to August of 2015. She is a graduate of The Company Lab’s Accelerator. She is the Founder and CEO of Click Click Boom, a graduate of the University of Georgia and a U.S. Army Veteran (Desert Storm). She launched her career in the mobile tech industry in 2009, and in 2012 relocated to Chattanooga because of EPB’s fiber optic network and to participate in the City’s growth as a tech and startup hub.
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