Become a WUTC Underwriter!
WHAT IS AN UNDERWRITING SPONSORSHIP? An important financial contribution to quality radio is made by foundations, businesses and individuals who provide funds to underwrite the presentation of programming broadcast on WUTC.
WHAT IS WUTC AND NPR? At WUTC 88.1 FM, we deliver a unique public radio experience that combines locally-produced music and talk shows with NPR programs. Our diverse programming enables businesses to connect with audiences through local news, regional perspectives, and distinctive evening and weekend shows.
WUTC is a non-profit National Public Radio affiliate, and is part of the University of Tennessee Chattanooga. WUTC serves Chattanooga, as well as parts of Georgia, Alabama, and North Carolina. Check out our most recent program guide to see our broadcast schedules for WUTC 88.1 FM and HD2.
NPR (National Public Radio) is a leading producer of non-commercial news, talk, and entertainment programming. NPR reaches 42 million listeners weekly through partnerships with over 1,000 independent public radio stations. Each NPR Member Station offers a mix of national and local content to serve its community.
WHO'S LISTENING TO WUTC?
- Over 51,000 listeners tune in to 88.1 for their news, music, and entertainment
- 84% of listeners have acted specifically because of a sponsorship announcement
- 68% of listeners say they are more likely to do business with a company that supports public radio
- Nearly half of NPR listeners are between 35 and 64 years old and are more than twice as likely to work in top management.
- 78% of NPR listeners consider public radio personally important to them
WHY UNDERWRITE ON WUTC? Tennessee Valley businesses and organizations rely on WUTC to share their messages daily. No other advertising medium provides access to such a deeply engaged and influential audience. Public radio’s uncluttered environment and captivating content ensure that listeners don’t tune away from your business’s message.
We offer various opportunities to place your messages directly in front of the right listeners. With our website and mobile app, you can extend your reach beyond traditional radio and adapt to the ever-evolving media landscape.
Our lineup features iconic NPR programs like Morning Edition, All Things Considered, Fresh Air, and Wait Wait… Don’t Tell Me!, as well as locally produced programs like The Richard Winham Show, Scenic Roots with Ray Bassett, The Haley Solomon Show, Grateful Dead Mondays, Local Focal and more — all on a station your customers love.
For more sponsorship information, please contact Brent Stott at brent-stott@utc.edu or call 423-425-5132.
You can download our Business Sponsorship Media Kit here.