Most CEOs don't really like to think of bad scenarios. What happens if your product fails or your customers' accounts are hacked? Peter Gillett, Managing Director of Marketpoint Recall, helps clients with these issues everyday.
On this episode, Peter talks with Start It Up Host Monty Bruell about how companies can get in front of potentially catastrophic customer service issues. How well has Samsung managed its recent smartphone recall woes? What could Volkswagen have done better in navigating its emissions scandal in the US?
