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A DIY Startup Behind The Wheel: Ji Hoon Heo of TESBROS

DIY Full Body Vinyl Wrap by TESBROS for a Tesla Cybertruck.
TESBROS
DIY Full Body Vinyl Wrap by TESBROS for a Tesla Cybertruck.

(Aired 7/09/24)

Many ideas begin - and end - in a garage.

A few of those ideas outgrow it.

Fewer still scale for success beyond it.

TESBROS is a company here in Chattanooga that makes accessories that Tesla owners can customize for their vehicles - such as door labels; a kit that can change the color of door handles, trims and logos; seat covers; console wraps - and more.

Ji Hoon Heo
TESBROS
Ji Hoon Heo

Ji Hoon Heo is CEO of TESBROS, backed by Brickyard - the venture capital incubator for emerging startups.

Ji Hoon Heo, at work on a Tesla in the garage.
TESBROS
Ji Hoon Heo, at work on a Tesla in the garage.

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Ray is the host and producer of "Scenic Roots" - Mondays through Thursdays at 3 PM - and WUTC's Editorial Director.