For farmers, crops grow on data.
Think of the data from soil samples that farmers collect from their fields and send to a lab.
That data holds the key to when and how they should plant their crops - but up to now, the way they receive that data is all over the place.
Cultra is a startup here in Chattanooga whose online platform is designed to make that data make sense.
Jack Washburn and Ethan Poliner are two of the three founders of Cultra - backed by Brickyard here in Chattanooga, which provides early-stage capital for startup founders building companies with high-growth potential.