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Scenic Roots

A Co-Founder Of Morning Pointe Looks Back - And Ahead

Published January 17, 2023 at 12:27 PM EST
Residents at Morning Pointe.
Morning Pointe Senior Living
Residents at Morning Pointe.

More than twenty-five years ago, two health care entrepreneurs - Greg Vital and Franklin Farrow - founded what is now Morning Pointe Senior Living.

Today, the company provides assisted living, personal care and Alzheimer’s memory care at 37 locations in five states - Alabama, Georgia, Indiana, Kentucky and Tennessee - including here in Chattanooga and the Tennessee Valley.

Greg Vital - Morning Pointe’s president and CEO - also represents District 29 in the Tennessee House of Representatives.

Greg Vital, at left - and Franklin Farrow, at right - the cofounders of Morning Pointe.
CityScope Magazine
Greg Vital, at left - and Franklin Farrow, at right - the cofounders of Morning Pointe.

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