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Scenic Roots

A DIY Startup Behind The Wheel: Ji Hoon Heo of TESBROS

By Ray Bassett

Published July 15, 2024 at 12:12 AM EDT

DIY Full Body Vinyl Wrap by TESBROS for a Tesla Cybertruck.

(Aired 7/09/24)

Many ideas begin - and end - in a garage.

A few of those ideas outgrow it.

Fewer still scale for success beyond it.

TESBROS is a company here in Chattanooga that makes accessories that Tesla owners can customize for their vehicles - such as door labels; a kit that can change the color of door handles, trims and logos; seat covers; console wraps - and more.

TESBROS

Ji Hoon Heo

Ji Hoon Heo is CEO of TESBROS, backed by Brickyard - the venture capital incubator for emerging startups.

Ji Hoon Heo, at work on a Tesla in the garage.

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Scenic Roots Scenic Roots

Ray Bassett

Ray is the host and producer of Scenic Roots, Mondays - Thursdays at 3 PM on WUTC.

See stories by Ray Bassett

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